source:Industry News Popular:rfid fpc tag release time:2021-07-21 10:02:34 Article author:sznbone
The rapid development of the retail industry has undoubtedly contributed to the promising RFID equipment. With the continuous presentation of the term "unmanned" in our field of vision, unmanned factories, unmanned storage, unmanned aerial vehicles, unmanned driving, and unmanned retail are all good interpretations of intelligence. As a radio frequency intelligent identification collection, it also proves that technology has brought new changes to all walks of life. The biggest aspect of the unmanned retail model is the convenience that our consumers feel personally. With the emergence of traditional physical retail, e-commerce, and now the concept of "new retail", the quiet and rapid rise of unmanned convenience stores will make the retail industry face a comprehensive transformation and upgrading again. RFID IoT devices will usher in a new era of retail digital informationization.
1. Accelerated implementation of online and offline integration. This is mainly about the reconstruction and upgrading of consumption. We can feel that the development of online and current e-commerce has reached a period of flattening, bringing online and offline integration into the new The height of it improves the consumer's experience.
2. Social e-commerce has developed rapidly. Its advantage is that it is more connected through official accounts and friend sharing. To a certain extent, its customer acquisition rate, customer acquisition cost, and customer retention are higher.
3. The expansion and extension of online pan-retail categories. Early online products were standard products, similar to books, daily chemicals, and 3C, but up to now, fresh food and even car services may be gradually increased. Of course, the more obvious one is medical care. management,
4. Intergenerational changes and consumption upgrades are mainly due to the fact that the current consumers are more and more inclined towards the post-80s and post-90s. This group of people has an open personality and self-centeredness. There is also a typical saying that beauty is justice, so it drives us Consumers need to be upgraded to improve our services in a consumer-oriented manner.
The transformation of retail enterprises has a long way to go. The current retail industry development can be divided into five stages. The first is the introduction stage, and the second is the practice stage. A little project has been initially established. The third is the system stage, and the next step is the digital transformation, which has a better integration with the business and promotes the company to achieve certain digital transformation results. The last is the wisdom stage, which is equivalent to combining digital technology with business models. At the same time, it has drastically changed our business model, which is called reshaping the business model. The four major trends in the development of the retail industry, RFID + Internet of Things, open up the digital era of retail. Digital transformation is the link that runs through the entire retail production, logistics, and terminal sales, and ultimately gives us certain data decisions.
The four major trends in the development of the retail industry, RFID + Internet of Things, open up the digital era of retail. RFID is a good solution for intelligent manufacturing. On the production side, it can improve the intelligent manufacturing process and make the manufacturing visualized. Each piece of clothing can be managed through visualization in which link is produced. On the logistics side, RFID can improve efficiency by several times, including RFID sorting, transparent logistics, and information is clearly known in every link. The last is the warehousing of modern stores to solve the problem of the last mile.
On the store side, all digital transformations are ultimately customer-oriented, and high customer satisfaction is the most important thing. The first is an RFID reader, which can realize matching recommendations and increase the connection rate. It can also be combined with our try-on rate and purchase rate to form a closed loop. RFID is our core technology, which can integrate some new visual recognition, to do member management, identify RFID electronic tags, when a consumer enters the store, he knows his age, preferences, mood, etc. to recommend products.
Big data management, through the RFID of each item, we have the sales data of each province, the production situation of each factory, including the information of each sales channel, JD, Tmall, etc., to form big data management, which is convenient We decision makers do data analysis. On the whole, the benefits of digital transformation in the apparel industry are more obvious. In digitalization, data decision-making is done through data collection to facilitate our entire process. Marketing strategies, including design, etc., have a certain decision-making support role.
The rapid rise of the RFID Internet of Things has caused various industries to re-upgrade, and the transformation of the retail industry has allowed RFID technology to be recognized by many industries. Deeply plowing the RFID industry can achieve more functions and needs. I believe that RFID equipment will continue to create and innovate to make our lives more convenient.
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