RFID helps retailers prevent loss and theft under severe conditions

　　RFID helps retailers prevent loss and theft under severe conditions

　　The ongoing global outbreak has severely impacted the retail industry. After months of lockdown measures, social distancing rules and new work rules, many retailers are still struggling to adapt to the "new normal". In the UK, brick-and-mortar retailers are already feeling the brunt of the economic downturn, with retailers from Debenhams to John Lewis to M&S cutting thousands of jobs and closing stores , trying to maintain a revenue stream. The current weak retail environment underscores the additional pressure retailers will face on top of the normal challenges posed by the upcoming festive season.

　　It's a critical selling time for retailers, but COVID-19 will continue to impact market conditions ahead of "golden season." New outbreaks that have led to regional or national lockdowns, disrupted supply chains and created unpredictable movements of people have made it harder than ever to predict what the high street will be like this Christmas.

　　While many high-street retailers rely on key sales moments like Black Friday to boost profits, the current dire situation has created a host of new concerns. All of these factors, such as social distancing regulations, hygiene and safety regulations, are preventing consumers from making physical purchases, and recent data also shows that shoplifting incidents are on the rise.

　　One way retailers can help combat shoplifting during "golden season" is to invest in trusted RFID solutions. Reliable RFID solutions use electromagnetic fields to identify and track RFID tags affixed to products at the time of manufacture, which will help improve merchandise visibility and inventory accuracy, making it easier for retailers to know how much and where in store inventory .

　　Simply put, RFID technology allows retailers to see exactly which products have been taken from the store via which outlet. RFID is used in everything from clothing to footwear and watches to track inventory, asset movement, identity authentication, and prevent shoplifting.

　　Retailers can also use RFID solutions to monitor in-store products. If a suspicious number of products are removed from store shelves at the same time, an RFID reader will capture the action and alert the retailer immediately. Security cameras in the area can be used to monitor and track incidents, making it more difficult for pickpockets to successfully steal.

　　RFID technology has quickly become one of the most popular tools for mitigating risk, preventing theft and gaining insight into inventory levels, and the apparel industry was one of the first to rely on the technology. Leading UK retailers such as C&A, Inditex and LLP are also using RFID technology for inventory planning, distribution and product visibility.

　　In addition to using RFID, anti-theft solutions are also important for retailers to protect themselves from shoplifting hazards. However, many traditional loss prevention systems are outdated and hinder the consumer experience of shopping in-store. To ensure that consumers are not further deterred from visiting brick-and-mortar stores, many retailers are opting to incorporate anti-theft products as part of their retail concept or interior design. It can be seen that RFID loss prevention products are increasingly becoming part of the interior and retail concepts that fashion brands choose to introduce. These include lipstick-like antennae for beauty chains or the latest sneakers for sporting goods stores. By creating fully personalized antennas, retailers can promote different products, run seasonal promotions, and increase brand awareness at the same time. Functional equipment thus becomes something truly compelling. It's all about achieving the right balance between design, concept and how the product works.

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