RFID solution Microchip Tag Dealer

　　Introduction to the application and advantages and disadvantages of RFID technology in the retail industry

　　Due to the rapid expansion of retail companies, they generally present the characteristics of logistics distribution such as multiple varieties of goods, small batches, high distribution frequencies, multiple distribution points, rapid distribution requirements, and the need for complete information system support, making the entire logistics activities more complicated. The great extension of the logistics system and the complexity of logistics system planning make it a field that only experts can set foot in. Therefore, with the rapid development of retail enterprises. There has been a demand for the use of specialized and personalized logistics services to improve the quality and efficiency of logistics services.

　　Due to the unique identification method and technical characteristics of RFID, it can bring huge benefits to retailers, suppliers and customers; it uses an efficient way to make the supply chain system easier and more automatic to track the dynamics of goods, so that the goods can be realized. Really automated management. In addition, RFID also provides the retail industry with advanced and convenient data collection methods, convenient customer transactions, efficient operation methods, fast and insightful decision-making methods, and other benefits that cannot be replaced by barcode technology.

　　The application prospects of RFID in the retail industry

　　In recent years, RFID technology has been the focus of attention from all walks of life, for example, manufacturing, transportation, medical, food and other industries have different levels of applications, then how is its application in the retail industry? What?

　　RFID applications in the retail industry are mainly concentrated in five aspects: supply chain management, inventory management, in-store merchandise management, customer relationship management, and security management.

　　1) Supply chain management was the first to use RFID in the retail industry, and it is currently the most used field of RFID.

　　2) In-store merchandise management At present, most department stores and supermarkets concentrate on some easily stolen or valuable merchandise.

　　3) The main content of RFID applications in inventory management includes the use of fixed or mobile readers to scan the goods entering and leaving the warehouse and on the warehouse shelves to improve the efficiency of goods entry and exit, picking, and inventory; to increase the inventory of upstream suppliers Visibility and timely delivery; connected with the automatic replenishment system of the store shelf to replenish goods in time to optimize inventory.

　　4) RFID applications in customer management mainly focus on two aspects: self-checkout and improving customers' in-store shopping experience.

　　5) The application of RFID in security management is mainly focused on preventing theft of goods, followed by the use of RFID identification codes to replace the original passwords to control the use of IT equipment or the access rights of certain important departments.

　　Inventory management

　　Through the RFID tag of commodity items, managers can make real-time optimal adjustment of commodity prices, effectively analyze commodity sales conditions and demand forecasts, automatic commodity replenishment, purchase control, etc., and then construct a system that is completely based on consumer demand. Mainly oriented inventory management process.

　　Self-management

　　Through the cooperation of RFID tags and sensors, retailers can update the sales information of products in real time, monitor the quantity, arrangement, and dynamics of products on the shelves in order to replenish the products on the shelves, and achieve the consistency of planning and execution timeliness.

　　Customer service delivery

　　The application of RFID on the customer side includes kiosk (kiosk) applications, mobile devices, and remote POS system connection and other interactive convenient services to improve consumer satisfaction, such as automatic consumption records when consumers take off the goods , Through the self-service checkout counter, checkout with credit card, save the time of scanning each item at the checkout; in addition, through the radio frequency technology, plus the digital display set up in each corner The device can deliver real-time related product marketing information such as the products purchased by consumers and consumers’ personal shopping records, so as to achieve the ultimate benefits of personalized marketing.

　　Shortage management

　　Human errors, including incorrect return procedures, sales scan errors, incorrect pricing, and incorrect inventory counts, can cause losses to retailers, and losses due to shortage of goods can be as high as 1.5% of revenue. Therefore, in SBT, the issue of the rights and responsibilities of the shortage of goods constitutes a major obstacle to cooperation between suppliers and retailers, and RFID can track the characteristics of the movement of goods, which is of great help to this, and solves the management of goods in SBT operations. Issue.

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