RFID technology helps the beauty retail industry set off a new wave

　　RFID technology helps the beauty retail industry set off a new wave

　　With the rapid development of my country's economy, the Chinese cosmetics market, known as the "beautiful economy", has now achieved unprecedented results. It can be said that the current cosmetics market is experiencing the best development momentum. Undoubtedly, for entrepreneurs, they all want to get a piece of this rapidly expanding cake. In particular, the rise of e-commerce and new retail has made cosmetics a hot "pet", and the cosmetics market is very hot. The most common ones are discounts and promotions. As online shopping has become a new shopping method for future retailing, physical cosmetics retailing will face great pressure. How will RFID technology new retail bring new vitality to physical stores? RFID technology will help the beauty retail industry set off a new wave.

　　The beauty retail industry also encounters various problems. For example, beauty products are common stolen products in the retail industry. Some customers do not put the products in the correct position after trying them out. At the same time, it manages sales on online and offline platforms, so that beauty retailers have higher requirements for the accuracy of inventory management.

　　What are the advantages of RFID tags? Many beauty products are liquid, or use metal materials for packaging decoration, which will cause difficulties in reading UHF RFID tags, and it is necessary to control the position of each RFID electronic tag. RFID electronic tags are different from QR codes. UHF RFID tags do not need to be scanned one-to-one, and tens of thousands of items in a beauty store can be "read" all.

　　Beauty retailers typically maintain high inventories, but a large number of slow-moving items are returned to brands. RFID can improve the accuracy and visibility of inventory management and improve the efficiency of the beauty supply chain. In addition, there is a large number of counterfeit products and a gray market in the beauty market. RFID tags can mark products at the source of supply, protect the brand, avoid product flow to unauthorized sales channels and provide anti-counterfeiting authentication of individual products.

　　So, what are the advantages of RFID tags?

　　Effective anti-counterfeiting traceability: There are many types of beauty products, diverse consumer groups and wide sales areas. Therefore, when facing end consumers, anti-counterfeiting means that are not easy to imitate but easier to identify are required. Help consumers to identify authenticity simply and intuitively.

　　Reduce the phenomenon of smuggling: Give each product a unique RFID/QR code, which is equivalent to attaching a unique "ID card" to each product, so that you can easily know the flow of goods. By scanning RFID, QR code and other means with smart phones, it monitors the phenomenon of smuggling of first-level to multi-level dealers, provides a basis for standardizing the sales market environment, and consolidates the brand image.

　　Help beauty brands to achieve precision marketing: According to the beauty industry's own characteristics and marketing needs, personalized code assignment, through various interactive forms such as red envelopes, membership points, scanning codes for rewards, etc., to meet individual needs, achieve precise marketing, and serve customers. Bring a new consumer experience and improve the interaction between brands and consumers. Under this rapidly changing trend of development, only by constantly advancing with the times and being good at using technology can it be possible to gain a firm foothold.

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