The rapid development of RFID equipment, have you seized the opportunity?

　　In the past two years, a large number of players have flooded into the unmanned retail field at a time, such as giants such as Amazon and Alibaba, as well as startups such as Bingo Box, Xingjian, and Bianlifeng. Although more and more unmanned retail stores are emerging, the high-tech related to unmanned retail is not yet mature, which is also the reason why the unmanned retail industry has not settled for a long time.

　　Recently, according to foreign media reports, Google is considering opening its first retail store in Chicago, the United States. The retail store is located in Chicago's Fulton Market District, only 2 blocks away from Google's Chicago headquarters.

　　However, judging from the current development trend of the entire retail industry, the traditional retail industry is facing a difficult transformation. Will the retail store that Google will open consider moving towards intelligence and directly transitioning to unmanned retail? Or will it still maintain traditional retail? What about the state?

　　Of course, the transformation of traditional retail is not so easy. If you want to enter the unmanned retail industry, you need to understand these technologies in depth.

　　RFID technology

　　RFID is one of the key technologies for security and the Internet of Things. At present, related products and system solutions are becoming more abundant, the market application is gradually deepening, and the application field is continuously expanding and extending. Especially under the unmanned retail outlet, RFID equipment has been welcomed by the market.

　　Compared with traditional barcodes, RFID readers can simultaneously identify and read multiple RFID tags; in addition, when covered, RFID can penetrate non-metal or non-transparent materials such as paper, wood, and plastic, and can Perform penetrating communication; and RFID is not restricted by size and shape in reading. This is also the reason why many unmanned retail stores currently adopt RFID technology.

　　However, it should be noted that the reason why RFID equipment has not gained widespread popularity is due to the unresolved problems in itself and the entire industry.

　　Although the cost of RFID tags, readers and software has been declining, many companies are still overwhelmed. On the other hand, it is difficult to unify the technical standards of RFID internationally, which also makes product development and application positioning chaotic, which has become a major bottleneck for promotion. There are opinions that "unmanned retail stores" are still difficult to become the next explosive point of RFID technology. Therefore, there is still a long way to go before RFID technology can be maturely applied in unmanned retail.

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