Unmanned retail game Game over?icar microchip factory

　　Unmanned retail game Game over?

　　As the originator of unmanned retail, Amazon founder Jeff Bezos must have never imagined that his unmanned retail based on Amazon Go would encounter unprecedented setbacks in the Chinese market.

　　The recession of unmanned retail seems to have come overnight, which is very different from the boom when it emerged in 2017. At that time, even though the concept was not very clear, unmanned retail still swept the retail and investment world like a whirlwind, becoming another outlet after bike sharing.

　　However, in just one year, with the “failure” of some unmanned retail leading enterprises, this trend gradually disappeared, leaving a place of chicken feathers.

　　Market shuffling, management out of control, and capital fleeing, are like a sharp blade stab at immature unmanned retail. Those "wind chasers" who have been enthusiastically praised by capital are swaying in the wind and rain.

　　Unmanned retail games, Game over?

　　In order to understand the real situation of the unmanned retail industry, at the beginning of 2019, the reporter visited a number of unmanned convenience stores in Shanghai and interviewed investors, entrepreneurs and industry experts who are still sticking to the unmanned retail "competition".

　　trace

　　When it comes to unmanned retail, some consumers first think of Bingo Box. In June 2017, Bingo Box landed in Shanghai, becoming the first large-scale commercial unmanned retail brand in the domestic market. One month later, it also received over 100 million yuan in Series A financing led by GGV Jiyuan Capital, followed by Qiming Venture Capital, Source Code Capital, and Yintai Capital. However, the first player to enter the unmanned retail convenience store format is currently hard to find in Shanghai.

　　According to the information on the Bingo Box APP, it still has 5 stores in Shanghai, but most of them are located in the suburbs. However, the reporter searched the "Binguo Box" within Shanghai on the Gaode map and found only one store.

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