source:Industry News Popular:rfid fpc tag release time:2021-10-27 09:17:59 Article author:sznbone
Will the Internet of Things technology be "RFID + multi-sensing integration"?
With the arrival of retailers’ omni-channel transformation era, the wave of brick-and-mortar retail openings has also begun. Relying on innovative transformation concepts, this part of the non-stop shop has integrated new retail genes such as digitalization, omni-channel, Internet of Things, big data, cloud computing, smart logistics, and Internet finance.
According to incomplete statistics, UR has opened 200+ stores and has increased by 100 in the last two years, with revenue of 3 billion in 2016; Bravo YH has added 28 new stores in 2017; super species has added 4 new stores; MJstyle has grown at 5. There are more than 200 stores opened each year, and 101 new stores opened in 2016.
Another survey statistics show that currently 86% of consumers are perceiving and spending through omni-channels. Among them, 50% of consumers will switch between online and offline comparisons 3 to 4 times before the final purchase.
The new retail business 4.0 era of "traditional commerce + smart stores" is coming. It is an era of perfect combination of online, offline, logistics, data, and technology. The essence of new retail lies in a consumer-centric data-driven pan-retail form, which transforms past experience marketing into future precision data marketing. The core of new retail is to reconstruct people, goods, and markets, and promote the upgrade of the entire industry chain.
The Internet of Things includes a three-tier architecture such as the perception layer, the network layer, and the application layer. In accordance with the needs of the retail industry, companies and businesses use big data and cloud computing to process and analyze basic data to realize applications in different scenarios.
Existing Internet of Things technologies such as barcodes, RFID, sensors, etc. can obtain object information anytime and anywhere, and through the integration of various sensor networks and the Internet, the current information of the object can be accurately transmitted to the background in real time.
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